We don’t normally pay a lot consideration to T-Cell’s Twitter antics, however earlier right now the service had a strong retort to some nonsense from AT&T. In response to AT&T updating just a few completely different telephones to indicate a “5G E” connectivity brand — regardless of being fully incapable of connecting to a 5G community — T-Cell tweeted a short video of somebody placing a sticky be aware studying “9G” on high of their iPhone’s LTE icon.

It’s a easy and dumb stunt. And it’s a totally honest metaphor for what AT&T is doing.

AT&T is updating three telephones (Samsung’s Galaxy S8 Lively and LG’s V30 and V40) to show this pseudo-5G icon once they’re linked to LTE networks which have obtained some speed-boosting updates. Whereas it’s true that the connections could also be barely quicker than a typical LTE connection, AT&T continues to be utilizing definitively 4G know-how and touts speeds fully typical of 4G. It’s all branding simply meant to assist AT&T get a head begin within the race to 5G.

What makes it worse is that AT&T is branding speed-boosting LTE tech that it’s really behind on rolling out. AT&T’s “5G Evolution” community is admittedly simply referring to LTE Superior and Superior Professional, a collection of tech upgrades that different carriers have been rolling out for years. Verizon stated over the summer time that it had deployed the tech in 1,100 markets. T-Cell stated it was live in 920 markets in November of 2017. AT&T, against this, has “5G Evolution” in just below 400 markets. (The carriers, after all, could also be measuring this stuff in numerous methods and have bickered about it in the past; however I haven’t seen a measurement the place AT&T isn’t considerably behind.)

So successfully, sure, AT&T has simply caught a “5G” sticker over high of its telephones’ LTE brand. It hasn’t improved anybody’s telephone; and whereas AT&T has barely improved its community, it isn’t providing something the opposite large carriers haven’t already executed.

In fact, the 5G advertising and marketing antics has simply begun. T-Cell itself was guilty of similar marketing nonsense again in 2010, when it claimed to have “America’s largest 4G community,” regardless of not having a 4G community. In actual fact, a big a part of the rationale we confer with 4G as LTE (the title of its technical commonplace) is due to all of the dangerous advertising and marketing claims through the transition out of 3G. We’ll in all probability know quickly whether or not 5G is headed in the identical route.

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