It’s both impossible to deny, and impossible to measure, the impact that social media platforms are now having on our democratic process.

With an increasing number of people now getting at least some of their daily news and information online, the role that social plays in facilitating and distributing political-related content is growing, which could have a larger influence on public opinion – and subsequent voting behavior – than we think.

Case in point – all the traditional polls suggested that Hilary Clinton was the clear frontrunner in the 2016 US Presidential Election, but the voting results were significantly different. Is that because traditional polling processes are failing to take into account new media influence?

To probe this further, the team from Comparitech recently surveyed over 1,000 American voters to get their insights into the ways in which digital platforms are being used to share political news, and the concerns and dangers of such. Their responses are fascinating – check out the infographic below for a full overview of the results. 

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