Google can monitor you location even in case you have Location Companies turned off.Antonio Villas-Boas/Enterprise Insider

  • Gadgets working on Google’s Android working system and Google apps working on iPhones proceed to trace consumer actions, even when the “Location Historical past” choice is turned off.
  • A Princeton College researcher who carried an Android telephone whereas touring confirmed how Google stored monitoring his location regardless of Location Companies being turned off.
  • There’s an alternative choice that permits Google to trace a consumer’s location referred to as “Net and App Exercise” that is turned on by default and would not make it instantly apparent that its monitoring consumer areas. 

SAN FRANCISCO (AP) — Google desires to know the place you go so badly that it data your actions even while you explicitly inform it to not.

An Related Press investigation discovered that many Google providers on Android gadgets and iPhones retailer your location knowledge even in case you’ve used privateness settings that say they may stop it from doing so.

Pc-science researchers at Princeton confirmed these findings on the AP’s request.

google location history delete dayLocation monitoring from Google’s Location Companies.Google/BI

For probably the most half, Google is upfront about asking permission to make use of your location data. An app like Google Maps will remind you to permit entry to location in case you use it for navigating. When you conform to let it document your location over time, Google Maps will show that historical past for you in a “timeline” that maps out your every day actions.

Storing your minute-by-minute travels carries privateness dangers and has been utilized by police to find out the situation of suspects — similar to a warrant that police in Raleigh, North Carolina, served on Google final 12 months to search out gadgets close to a homicide scene. So the corporate will allow you to “pause” a setting referred to as Location Historical past.

Google says that can stop the corporate from remembering the place you’ve been. Google’s support page on the subject states: “You may flip off Location Historical past at any time. With Location Historical past off, the locations you go are not saved.”

That isn’t true. Even with Location Historical past paused, some Google apps robotically retailer time-stamped location knowledge with out asking.

For instance, Google shops a snapshot of the place you might be while you merely open its Maps app. Computerized every day climate updates on Android telephones pinpoint roughly the place you might be. And a few searches that don’t have anything to do with location, like “chocolate chip cookies,” or “youngsters science kits,” pinpoint your exact latitude and longitude — correct to the sq. foot — and reserve it to your Google account.

The privateness challenge impacts some two billion customers of gadgets that run Google’s Android working software program and a whole bunch of hundreds of thousands of worldwide iPhone customers who depend on Google for maps or search.

Google Assistant iPhoneGoogle Assistant working on an iPhone. Google apps on iPhone may also monitor your location, even when Location Companies are off.Google

Storing location knowledge in violation of a consumer’s preferences is incorrect, mentioned Jonathan Mayer, a Princeton pc scientist and former chief technologist for the Federal Communications Fee’s enforcement bureau. A researcher from Mayer’s lab confirmed the AP’s findings on a number of Android gadgets; the AP performed its personal assessments on a number of iPhones that discovered the identical habits.

“When you’re going to permit customers to show off one thing referred to as ‘Location Historical past,’ then all of the locations the place you keep location historical past ought to be turned off,” Mayer mentioned. “That looks like a reasonably simple place to have.”

Google says it’s being completely clear.

“There are a selection of various ways in which Google might use location to enhance individuals’s expertise, together with: Location Historical past, Net and App Exercise, and thru device-level Location Companies,” a Google spokesperson mentioned in a press release to the AP. “We offer clear descriptions of those instruments, and sturdy controls so individuals can flip them on or off, and delete their histories at any time.”

To cease Google from saving these location markers, the corporate says, customers can flip off one other setting, one that doesn’t particularly reference location data. Known as “Net and App Exercise” and enabled by default, that setting shops quite a lot of data from Google apps and web sites to your Google account.

google web app activity.PNGIt’s a must to flip this feature off along with Location Companies to cease Google from monitoring areas.Enterprise Insider

When paused, it’s going to stop exercise on any gadget from being saved to your account. However leaving “Net & App Exercise” on and turning “Location Historical past” off solely prevents Google from including your actions to the “timeline,” its visualization of your every day travels. It doesn’t cease Google’s assortment of different location markers.

You may delete these location markers by hand, but it surely’s a painstaking course of since it’s important to choose them individually, except you wish to delete your entire saved exercise.

You may see the saved location markers on a web page in your Google account at, though they’re usually scattered beneath a number of completely different headers, lots of that are unrelated to location.

To reveal how highly effective these different markers may be, the AP created a visual map of the actions of Princeton postdoctoral researcher Gunes Acar, who carried an Android telephone with Location historical past off, and shared a document of his Google account.

The map consists of Acar’s practice commute on two journeys to New York and visits to The Excessive Line park, Chelsea Market, Hell’s Kitchen, Central Park and Harlem. To guard his privateness, The AP didn’t plot probably the most telling and frequent marker — his residence deal with.

Enormous tech corporations are beneath rising scrutiny over their knowledge practices, following a sequence of privateness scandals at Fb and new data-privacy guidelines not too long ago adopted by the European Union. Final 12 months, the enterprise information web site Quartz discovered that Google was tracking Android users by gathering the addresses of close by cellphone towers even when all location providers have been off. Google modified the apply and insisted it by no means recorded the information anyway.

cell towerA cell tower that can be utilized to find a smartphone.Flickr/Mike Mozart

Critics say Google’s insistence on monitoring its customers’ areas stems from its drive to spice up promoting income.

“They construct promoting data out of knowledge,” mentioned Peter Lenz, the senior geospatial analyst at Dstillery, a rival promoting expertise firm. “Extra knowledge for them presumably means extra revenue.”

The AP discovered of the difficulty from Ok. Shankari, a graduate researcher at UC Berkeley who research the commuting patterns of volunteers in an effort to assist city planners. She observed that her Android telephone prompted her to fee a buying journey to Kohl’s, despite the fact that she had turned Location Historical past off.

“So how did Google Maps know the place I used to be?” she requested in a blog post .

The AP wasn’t capable of recreate Shankari’s expertise precisely. However its makes an attempt to take action revealed Google’s monitoring. The findings disturbed her.

“I’m not against background location monitoring in precept,” she mentioned. “It simply actually bothers me that it isn’t explicitly said.”

Google provides a extra correct description of how Location Historical past truly works in a spot you’d solely see in case you flip it off — a popup that seems while you “pause” Location Historical past in your Google account webpage . There the corporate notes that “some location knowledge could also be saved as a part of your exercise on different Google providers, like Search and Maps.”

Google provides further data in a popup that seems in case you re-activate the “Net & App Exercise” setting — an unusual motion for a lot of customers, since this setting is on by default. That popup states that, when lively, the setting “saves the belongings you do on Google websites, apps, and providers … and related data, like location.”

Google Pixel 2 XLGoogle’s Pixel 2 XL smartphone.Hollis Johnson/Enterprise Insider

Warnings while you’re about to show Location Historical past off through Android and iPhone gadget settings are harder to interpret. On Android, the popup explains that “locations you go together with your gadgets will cease being added to your Location Historical past map.” On the iPhone, it merely reads, “None of your Google apps will be capable to retailer location knowledge in Location Historical past.”

The iPhone textual content is technically true if doubtlessly deceptive. With Location Historical past off, Google Maps and different apps retailer your whereabouts in a piece of your account referred to as “My Exercise,” not “Location Historical past.”

Since 2014, Google has let advertisers monitor the effectiveness of on-line advertisements at driving foot traffic , a characteristic that Google has mentioned depends on consumer location histories.

The corporate is pushing additional into such location-aware monitoring to drive advert income, which rose 20 p.c final 12 months to $95.four billion. At a Google Advertising and marketing Dwell summit in July, Google executives unveiled a new tool referred to as “native campaigns” that dynamically makes use of advertisements to spice up in-person retailer visits. It says it may possibly measure how nicely a marketing campaign drove foot visitors with knowledge pulled from Google customers’ location histories.

Google additionally says location data saved in My Exercise are used to focus on advertisements. Advert consumers can goal advertisements to particular areas — say, a mile radius round a selected landmark — and usually need to pay extra to succeed in this narrower viewers.

Whereas disabling “Net & App Exercise” will cease Google from storing location markers, it additionally prevents Google from storing data generated by searches and different exercise. That may restrict the effectiveness of the Google Assistant, the corporate’s digital concierge.

Sean O’Brien, a Yale Privateness Lab researcher with whom the AP shared its findings, mentioned it’s “disingenuous” for Google to constantly document these areas even when customers disable Location Historical past. “To me, it’s one thing individuals ought to know,” he mentioned.

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